About
I'm Yooshan.
Design advisor and product designer with 14+ years of experience helping teams design better digital products.
Currently, I advise design at FedEx, working with product, engineering and design teams on experience strategy, design quality and team development. I also run UXLaunchpad, a small practice for mentoring designers and teaching product design.
What I believe
01
Good design isn't decoration. It's a way of making better decisions.
02
Complexity isn't the enemy. Unnecessary complexity is.
03
A design system isn't just a library. It's a shared language.
04
The best designers don't just solve problems - they help teams understand which problems are worth solving.
Experience
FedEx
Design Advisor
Symphony Talent
Lead UX Designer
Tacme
Senior UX Designer
Amazon
Product Designer
Background
Education
- MBA in Information Technology
- BFA in Applied Arts
- Diploma in Multimedia
Areas of experience
- Product design
- UX strategy
- Design systems
- Enterprise software
- Design leadership
Beyond design
Outside of product work, I explore design leadership, AI's role in product design, design systems and the evolving relationship between design and data. I also mentor aspiring designers through ADPList and share resources and guidance through UXLaunchpad.