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GuideMe Mobile Application

An iPhone app called “GuideMe”. This app is a city guide for tourists and shows the most exciting places, restaurants, souvenir shops, ATM etc. This App helps you to shape a personalized and authentic shopping experience while traveling. I have tried to bring in a very clean and user friendly mobile UI for this app.

I started designing the app and i had to understand a lot of things regarding the workflow. So had to myself put down some sketches and see how we can move forward and how we can make this app a very user friendly one.

View live prototype
MOBILE

Issues & Design Goals Identifications

The rise in tourism has led to a boom in the emergence of travel related mobile apps and websites. However, some mes the rankings and popularity of places do not necessarily reflect the true value and experience. And some websites/ apps prove to be overrated and businesses try to make money from this. Most people remain at the level of tourist instead of trying to blend into the life of the local people.

Main goal was to create a pla orm for the travelers and help them find all the nearby spots, restaurants, shopping places etc. And lower the chances of falling in ‘tourist traps’. Tourists mostly hit well- known a rac ons but based on some survey results, more than 70% of the visitors like to see more hidden places. This app should act as a local tour guide providing curated itinerary ideas that appeal to all kinds of interests.

Research

Market
Most of the apps in the market focus on a specific aspect of the travel experience like food, transportation, language, accommodation etc.

Existing Apps
Did a study on the Information Architecture, content and interfaces of some of the most popular results upon a search for travel local.

Challenges

Creating an app, especially for a travel related project is fun. But the research process is bit difficult because the information gathered from different sources is hard to manage. The second challenge was balancing between human interaction and individual research. I wanted to design an app for the less socialized people/ travelers who finds awkward interacting with people they just met but s ll would like to access the informa on locally by using the app.

User Journey

Information Architecture
  • Initial Sketches

    Hand- Drawn Wireframes

    In human–computer interaction, paper prototyping is a widely used method in the user-centered design process. It helps come with a design that meets the user's expectations and needs. The method was used to understand the primary tasks of the user at any given point of the screen. This led to the formation of the information architecture- defining the primary, secondary and tertiary tasks of the user and their progressive disclosure.

    This is a set of hand drawn sketches I made to illustrate what I had in my mind.

  • Low Fidelity Mockups

    Sketch Mockups
  • Color

    Color Palette

    A mood-board was created keeping in mind the various moods and elements of traveling. Eventually the colors were chosen on the basis of the keywords- playful, fun and relax.

  • Typeface

    Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
  • Design

    App Screens
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