Cookie Privacy refers to how a website informs users about the use of cookies small data files that store preferences and activity while ensuring transparency, user control, and compliance with global privacy laws such as GDPR and CCPA.
This project focused on redesigning FedEx’s cookie consent experience to balance legal compliance with ethical, user-first design giving users clear choices without disrupting critical business journeys.
FedEx’s global digital presence serves millions of users daily across regions, languages, and regulatory environments. As part of ongoing compliance efforts with data privacy regulations (GDPR, CCPA), I led the initiative to redesign the cookie consent experience across key FedEx platforms.
The existing solution had evolved inconsistently over time, resulting in fragmented patterns, limited user control, and increased legal risk. The objective was to implement the Usercentrics (UC) platform and deliver a clear, trustworthy, and accessible consent experience aligned with FedEx’s design system and brand tone.
Cookie privacy defines how websites communicate their use of cookies while ensuring transparency, user control, and compliance with regulations such as GDPR and CCPA.
A well-designed cookie experience should:
This project focused on balancing legal compliance with ethical, user-first design.
The existing cookie consent experience presented several UX and compliance challenges:
Design challenge:
Create a globally scalable, legally compliant solution that respects user autonomy without adding friction to critical business journeys.
Implement and launch the Usercentrics cookie consent platform across all MVP 1 domains.
Core capabilities:
Based on secondary research (NNGroup, Smashing Magazine) and internal discussions, I identified five dominant user mindsets toward cookie consent:
Key insight:
Most users fall into the Impatient or Sceptic categories—seeking speed and reassurance rather than detailed explanations.
The goal was to understand how users currently interact with this feature.
Our current banner uses long text, which can affect readability. Top brands use simpler, clearer banners that follow better UX practices— short text, clear choices, and better layout.
The banner is placed at the bottom, which is generally less disruptive. However, it currently occupies a large portion of the screen. For example, the US Spanish version (www.fedex.com/es-us/home.html) takes up nearly half the page, impacting overall usability.
Pre-ticked options could violate privacy regulations. Users should actively choose rather than be automatically opted in. Many users are also unaware of different cookie categories.
The cookie notice link opens a PDF on the same page, disrupting the browsing experience and causing users to lose context.
Once users accept or reject cookies, there is no way to revisit or change their preferences later.
I audited cookie consent implementations across enterprise brands to understand prevailing patterns and best practices.
Brands reviewed:
DHL & UPS
Delta Air
Cookie Law, NN Group, SAP etc
Key findings:
From research, I defined the following guiding principles:
I explored multiple layout and interaction models:
Key Interaction Flow:
 & Opt-In (GDPR).png)
Using the FedEx Design System, I translated wireframes into high-fidelity designs:
The goal was to feel trustworthy, calm, and non-coercive.
In collaboration with accessibility specialists, we ensured:
We conducted twenty remote usability testing sessions across regions.
Key insights:
17 out of 20 users described the experience as “clear, transparent, and trustworthy.”
Design iterations were made based on this feedback before final sign-off.
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Cookie Preferences- Categories Expanded
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Cookie Preferences- Services
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Post-implementation results showed:
This project reinforced a key belief: Compliance design is trust design.
Designing for privacy isn’t about meeting minimum legal requirements—it’s about empowering users with meaningful choice. Small UX decisions, such as CTA parity or content tone, can significantly influence user trust and overall brand perception.
Sample Cookie Policy pages
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